Eric Doubell shares the story in his words…
In the early 2000’s, there was a fad where new companies were choosing very visual names that did not necessarily have anything to do with what the company did; names like Thunderstone or Rockfish. Our team went to work and we came up with a few names, and Razorleaf was the one we liked the best. We were proud and congratulated ourselves on how creative we were for a bunch of technical people.
A few weeks after registering the name, we went to get the domain for Razorleaf.com but discovered it was already taken by someone for tracking their personal Pokemon collection and gaming strategy. It turned out that Razorleaf is associated with Pokemon, and what I thought was a brilliant bit of creativity was something stored away in my head from all the hours of playing Pokemon with my kids when they were younger.
We tried to buy the domain a few times when Pokemon was popular, but the owner would only sell for $30,000, so we purchased razorleafcorp.com as an alternative. We kept checking every five years, and finally we were able to purchase the domain for a reasonable price. The rest is history…
