PLM is the set of business processes involved in designing, building, selling, and supporting a product, and there are corresponding software tools (known as PLM software) to automate and optimize these processes. Most companies today want to deploy PLM software to enhance their PLM processes, but struggle with how to define, pursue, and reach reasonable PLM goals. This ebook defines PLM (and related software tools) and describes a best practice that makes successfully deploying software-enhanced PLM achievable.